As a company committed to responsible drinking, it is our duty to provide clear, useful and detailed information about our products. A small label can only accommodate a certain amount of information. Digital technology also allows us to update information in real time and to tailor it to each individual according to the language and responsible drinking guidelines of the country in which they are located.

No personal information is collected. Cookies only allow us to collect statistics on the overall number of visits to the platform. You can reject them simply by clicking on the cookie settings button.

Thanks to geolocation technology, the digital label provides content in the local language. You can switch to English, irrespective of the country you are in, by clicking on the flag icon at the top right of your screen.

The information contained on the digital labels is linked to the regulations in force in the country where you are located, and they vary between countries.

We are gradually rolling out our digital label to all our products containing alcohol, with an initial phase in Europe on a range of “pilot” products. All our alcoholic products will be digitally labelled in 2024.

Digital labels are currently being rolled out and will be available in 2024. The first phase of the roll-out is taking place in Europe on a range of “pilot” products.

The main goal of our digital labels is to provide you with clear and detailed information on the health risks associated with excessive alcohol consumption, which is why it is not being featured on our non-alcoholic SKUs for the moment.